January 24, 2000

Any doubts that logistics and fulfillment are the key to successful online retailing should have been dispelled by this holiday season. The Grinch didn’t exactly steal Christmas, but poor logistics by online retailers left many consumers in a decidedly Grinch-like and grouchy mood.

Toys R Us is the target of a class action lawsuit filed in Washington state that alleges the company failed to deliver toys purchased at Toysrus.com by Christmas. A report in the E-Commerce Times warned that e-tailers that failed to deliver could face sanctions under the Federal Trade Commission’s Mail Order Rule, which governs the performance of mail-order companies…